This summer, Signature Flatbreads partnered with Rethink Food to launch a pilot campaign that not only raised positive awareness of the Deli Kitchen brand but also delivered real social impact. Together, we created the Curious Kids’ Club, a series of fun, hands-on foodie workshops designed to spark children’s curiosity about nutritious food, healthy eating, and the joy of trying something new.
Delivered in schools by the Rethink Food team, the Curious Kids’ Club invited pupils and teachers to explore flavours, experiment with wraps and snacks using Deli Kitchen products, and learn about nutrition in a fun, interactive way.
The workshops weren’t just about making food, they were about building confidence, creativity, and curiosity. Children had the chance to experiment safely, discover new tastes, and talk about flavours and textures with excitement.
One particularly powerful session included a group where 90% of children were neurodiverse and 10% were learners with English as an Additional Language (EAL). Teachers noticed how engaged and confident the pupils became, with some even learning new vocabulary for foods and expressing likes and dislikes in a safe, inclusive environment.
The Curious Kids’ Club pilot showed just how powerful food can be in supporting confidence and curiosity:
✅ Over 90% of children tried something they’d never eaten before
âś… Children grew in confidence when trying new foods, with a clear uplift from the start to the end of the workshop with 31% of children at the START of the workshops were confident to try new foods and 84%of children at the END of the workshops were confident to try new foods!
âś… Pupils described flavours and textures with excitement, showing genuine curiosity for healthy ingredients
Teachers told us how much they valued the sessions for catering to all abilities and inspiring children to share their new food adventures at home.
Darren Hosany, SENCO and DSL at Southroyd Primary School, said:
“I just wanted to highlight how amazing this session was. It really catered for the children with neurodiversity and allowed them freedom and choice. It also allowed them the opportunity to experiment safely and push themselves.”
Here are some of the children’s voices:
“Thank you for making the wraps with us – I enjoyed tasting all the vegetables.  Who knew you could put corn in a wrap!”
“I didn’t know I liked spinach – but I do!”
“I’m not very confident at trying new foods, I like to eat what I know I like, but I’ve tried loads of new things!”
“I’m going to show my Mum and dad how to make these wraps at home. They were yummy.”
